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Whisky Rocks!

LCBO - Fall 2013

An exciting campaign to work on. I utilized my experience and influences from playing live music and gig poster design to create an eye catching campaign for the LCBO’s Whisky Rocks project. A collaboration with my colleague Kaspar DeLine and the team at Mamone & Partners, we developed branding using¬†typography and graphics, and art directed the photo sessions using a friends classic Gibson Les Paul Custom, an old “Stones” 45 and some other classic musical items. I retouched the initial imagery to enhance the colours used in the campaign.

Brief

Client

LCBO - Mamone & Partners Inc.

Team

Kaspar DeLine
Jason Mamone

campaign branding, logo design, concept development, art direction.